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Fitchuation No More

When you’re a celebrity, you’re always given clothes to promote and in exchange, you get a lot of freebies and of course, the inevitable, money.

Cast members quickly became a hit when MTV launched its first season in December of 2009. What got people into the show the most was the fighting, drinking and partying…all Jersey “Fist Pump” style. When The Jersey Shore, skyrocketed, everyone in the business field, was trying to grab one of the cast members as their spokesperson. Flip through the channels right now and you’ll see Ronnie doing promos for power drinks and Snookie for pistachios.

But the one person everyone wanted to grab a hold of was Mike aka The Situation. However, reality soon kicked in and people soon lost interest in one of the most famous reality stars of Jersey Shore, The Situation. Mike was, and is still, known for getting girls, instigating issues and especially pulling his shirt up to show-off his body.

As recent as the current season, we see that Mike enjoys to wear Abercrombie & Fitch merchandise as he roams around the streets of Italy. But it ended up being a disadvantage for The Situation, causing his own, and no pun intended, situation. The multi-million dollar clothing line offered a decent amount of money to ensure Mike wear an alternate brand.

Seems like someone isn’t too happy with the Jersey Shore cast. The company’s reasoning was that they symbolize the opposite of what the brand stands for. Abercrombie & Fitch is concerned that Mike can cause damage to their line by wearing the clothes. A few days later it was apparent that stock prices where falling down and Mike tweeted, “Looks like Abercrombie got themselves into a Situation!” linking to an article where Abercrombie & Fitch shares falling 8.7 percent on Wednesday.

Did Mr.Show-off’s feelings get hurt? Uh-oh!? Hmm…who’s next in line?



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